National Geographic
Viking is proud to have partnered with National Geographic as a presenting sponsor of the Genius series, which builds on our ongoing commitment to provide enriching cultural programming, both on our itineraries and at home. The series focuses on the most celebrated and brilliant minds, immersing fans deep into the world of the innovative genius. Guests can enjoy Season 1, Genius: Einstein, and Season 2, Genius: Picasso, on board our ocean and river ships.
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The Metropolitan Opera
Through our partnership with the Metropolitan Opera and its award-winning Live in HD series, guests on board can enjoy an exclusive film viewing of Puccini’s Turandot.
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MASTERPIECE
Viking is proud to be a loyal and longtime sponsor of the award-winning series MASTERPIECE, which remains steadfast in its commitment to bringing the best in drama to American public television audiences.
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TED
Viking is proud to partner with TED, a nonprofit, nonpartisan organization devoted to spreading bold new ideas and sparking conversation. Curious minds watch TED's short, powerful talks focused on the arts, history, geography, science, longevity and more to gain a deeper understanding of the world. TED Talks are screened on board Viking’s ocean fleet and are also available on stateroom televisions.
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Ballet Sun Valley
Sponsored by Viking, the annual international Ballet Sun Valley festival brings together dancers from the world-class Mariinsky Ballet, London’s Royal Ballet, American Ballet Theatre and more. Viking guests can also enjoy this inspiring art form on cruises through Russia.
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BBC
Our guests can view BBC HD live and catch their favorite shows and documentaries, many of which feature places they can visit while sailing our ocean itineraries.
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Classic FM
Viking has partnered with Classic FM to sponsor its Classic FM Live events at the Royal Albert Hall in London. Since it began broadcasting in 1992, Classic FM has brought classical music to millions of listeners across the UK. We are proud to offer streaming of Classic FM on board our river and ocean fleets.
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Hermitage Foundation
Through our collaboration with the Hermitage Foundation, Viking offers guests a unique tour experience and exclusive, in-depth look at one of the world’s most prestigious art collections. We are also proud to have sponsored the Hermitage Foundation’s first film, showcasing the extraordinary exhibitions at the Hermitage Museum in St. Petersburg, a living monument to Russian history. Guests can enjoy the tour and film as part of the immersive, Privileged Access experience on our Scandinavia and Northern Europe itineraries.
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Heywood Hill
Heywood Hill is one of the world’s leading literary collectors and experts in curating libraries for more than 80 years. Through a shared curiosity and interest in the world’s people and places, together Viking and Heywood Hill have carefully curated an exclusive selection of books to enhance Viking guests’ experience through exploration, cultural immersion and enrichment, both on board and off. Guests can peruse our libraries at their leisure in reading corners on board Viking river and ocean fleets.
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Highclere Castle
Focusing on cultural exploration, Viking offers exclusive Privileged Access experiences, providing our guests with behind-the-scenes insight into the world’s finest museums and stately homes. Since 2014, Viking has offered a glimpse into Highclere Castle, home of the hit series and feature film, Downton Abbey, with a Privileged Access tour of the estate. While on board, guests may purchase all-natural soaps, decorative aprons and the Countess of Carnarvon’s New York Times best-selling books.
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Libera
In alignment with our continued support of cultural enrichment through musical performance, Viking is proud to support the US tour of LIBERA. The recordings of this acclaimed English boys choir hold their place alongside major international artists. Their new album, Christmas Carols with Libera, a collection of enchanting holiday classics, can be purchased on iTunes or Amazon.
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Dale of Norway
One of the most enduring Norwegian brands, Dale of Norway produces sweaters inspired by nature, heritage and legend. On a Viking shore excursion, visit the Dale factory, one of Norway's few remaining textile centers and learn the history behind it. Dale has designed a special assortment of Viking sweaters that incorporate elements from our shared Viking heritage. Made of the finest, durable and innovative weatherproof wool, with exquisite and interesting details in the zipper pulls and buttons, Dale sweaters are meant to last for generations.
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Los Angeles Philharmonic
Since 2013, Viking has been the official cruise line of the Hollywood Bowl, the historic summer home of the Los Angeles Philharmonic. Each summer, Viking has sponsored Los Angeles Philharmonic concerts featuring music of renowned European composers such as Mozart, Rachmaninoff and Tchaikovsky. Guests can enjoy classical and contemporary performances from Viking Resident Musicians and regional talent on all our river and ocean itineraries.
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Mariinsky Theatre
Viking is a proud partner of the Mariinsky Theatre, established in St. Petersburg in 1860. This historic venue, upon whose stages have debuted the masterpieces of such great composers as Peter Tchaikovsky, is home to the world-renowned Mariinsky Ballet, Opera and Orchestra, among the oldest in Russia.
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Munch Museum
Our exclusive relationship with Oslo’s Munch Museum allows guests to see carefully curated paintings by Norway’s master expressionist. Viking hosts one of the largest collections of his works outside of the Munch Museum on board our ocean ships.
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RHS
Viking is a proud supporter of the Royal Horticultural Society, the world's leading gardening charity. RHS Hampton Court Palace Garden Festival is one of the best-loved events in the UK gardening calendar. Viking has been the headline sponsor of the festival since 2016, winning a gold medal for our 2019 garden, The Viking Cruises Lagom Garden, designed by Will Williams.
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Santa Rosa Symphony
The third oldest in California, the Santa Rosa Symphony values the engagement and inspiration found in musical performances and educational programs. Our select sponsorship of the Classical Series aligns with our goal to bring curious adults and like-minded travelers closer to local art and culture, both on our itineraries and at home.
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Terra Cotta Warriors
Viking itineraries in China provide guests with the opportunity to visit one of the world’s most amazing excavation sites—the mausoleum of Emperor Qin Shi Huang with its sea of life-size Terra Cotta Warriors, a UNESCO World Heritage Site. Viking is proud to support the many UNESCO World Heritage Sites our guests can explore through our culturally immersive river and ocean itineraries.
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Viking Resident Historian
Under the tutelage of Dr. Charles Doherty, Chief Viking Resident Historian, the Viking Resident Historian program offers guests on board Viking ocean ships a high-level historical and cultural education specific to their journey through iconic lectures, roundtable discussions and daily “office hours.”
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Viking Ship Museum
Oslo’s Viking Ship Museum offers insight into the Viking Age through immersive exhibits and artifacts. With funding from Viking, the museum has launched The Vikings Alive, a new interactive film that tells the story of a Viking ship.
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Royal Academy of Arts
Viking is a proud partner of the Royal Academy of Arts, one of the most prestigious art institutions in the UK which was founded in 1768. Based in Burlington House on Piccadilly in London, it is an independent, privately funded institution led by eminent artists and architects.
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British Museum
Viking is a corporate partner of the British Museum, a public institution dedicated to human history, art and culture. Founded in 1753, the British Museum was the first national public museum in the world and has always granted free admission to all 'studious and curious persons'. In addition to the vast permanent collection which spans over two million years of human history, the museum’s special exhibitions, displays and events are all designed to advance understanding of the collection and cultures they represent. While onboard our ocean ships, guests can view and explore Viking’s own collection of carefully curated artwork and replica artifacts using our Viking Art Guide app.
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